10 Biggest Mistakes Why You Aren't Getting Leads
There are many ways to sabotage your chances of getting your fair share of search results. Below are some of the most common ways and easiest ways to correct.
Mistake #1-Not Having a SSL Certificate
If your website is not encrypted with an SSL certificate, any computer in between your website and your server can see your credit card numbers, usernames and passwords, and other sensitive information. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.
Mistake#2-Not Having Key Words in Your URL, Header, and Footer
Search Engines are looking for the most Relevant and Accurate result to a search inquiry. For Example…if you are a “Plumber”, make sure your URL, Home Page Header and Footer have the word “Plumber” in them.
Mistake #3- Not updating the Copyright date on the Home Page Footer to “2020”
Search Engines are looking for Fresh, Accurate, Relevant Information and look to the Home Page Header and Footer first
Mistake #4-Not having your Web Hosting on a Local Server or Fast Server
Website response time is important in getting the searches. In general, the further away your server is located, the slower your website response will be. If your website takes over 3 seconds to load, it’s estimated that you lose over 50% of mobile searches. Here’s a site to check your web site speed www.webpagetest.org Here’s a site to check your server location www.hostingchecker.com
Mistake #5- Not Having a Mobile Ready Website
55% of all searches are mobile searches! If you are on a PC, press “control +” to see if your website sizes properly. You can also just use your mobile phone to view your site.
Mistake #6-Not Consistently Posting Optimized Content on Websites, Email, and Social Media
Content Marketing is the most cost-effective marketing long term. It is an investment that doesn’t immediately pay off but pays for itself many times over (long term). It creates the trust, relevance, and authority that Google ranks highly. It causes great reviews and referrals because it builds relationships that last. Because you have given valuable information, education, and/or training to your prospective clients, they trust and feel like they already know you.
Mistake #7- “I’ll learn it and do it myself” instead of hiring an employee or outsourcing
It takes too long and you waste a lot more money by making mistakes. You spend to much time doing things that you are not good at and spend too little time providing the services that make you money. It builds a business that can’t be sold, and it stops or dies when you do. Doing it yourself is not scalable, and the income is limited to your personal amount of time and skill. You will run out of both if you want a big business and income.
Mistake #8- Not Measuring Results
If you don’t measure the results, you don’t know what is working. You can’t test different offers, messaging, markets, and media channels to find out the ones that are the most scalable and most profitable.
Mistake #9-Not claiming AND Optimizing Google My Business (GMB) account
Google is responsible for about 70% of all searches. Don’t you think Google prefers their accounts? •Note: Optimizing GMB does not make up for not being on all of the other relevant directories, maps, aggregators and search engines.
Mistake #10-Not Leveraging Your Location
Over 900% increase in “x near me” searches from 2016 – 2018. If your name, LOCATION, and phone number are not RECENTLY LISTED and CONSISTANT on your website, local directories, aggregators, maps, search engines, and mobile search engines, you will NOT get the search because you are NOT visible.
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